THE CONFERENCE ORGANISERS INVITE PAPER SUBMISSIONS ON ANY TOPICS RELEVANT TO SOCIAL MARKETING AND BEHAVIOUR AND SOCIAL CHANGE. CASE STUDIES ON SOCIAL MARKETING INTERVENTIONS ARE WELCOME, AS ARE CONCEPTUAL PAPERS, OR CRITICAL REVIEWS ON KEY ISSUES AND CHALLENGES IN DOING SOCIAL MARKETING. POSSIBLE TOPIC AREAS INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
The AASM publishes social marketing cases from around the Asia Pacific on its website. The best cases from the ISMC are invited to publish their case online as a resource for AASM members.
ISMC Industry cases papers should be four to five pages. Five pages is the strict maximum including references, appendices, and title page.
TITLE PAGE SHOULD CONTAIN
PAPERS SHOULD BE
HEADINGS AND SUB-HEADINGS
Major headings should be centred and in bold typeface. The first letter of each major word should be capitalised. (Do not use block capitals throughout the words and do not use Microsoft Word “title case” function, as this capitalises minor words inappropriately). Sub-headings also should be in bold typeface, but left justified, with the first letter of each major word capitalised. Sub-headings should have one single space line before and one single space line following.
FIGURES AND TABLES
If figures and tables are deemed essential:
Tables should consist of at least four (4) columns and four (4) rows; otherwise their results should be integrated in the text. Designate units (e.g., $) in column headings. Align all numerals, including decimals. Refer to table in the text by number. Avoid using terms “above”, “below” and “preceding” to refer to the table. If possible, combine closely related tables. Make sure the necessary measures of statistical significance are reported within the table.
NUMBERS WITHIN THE TEXT
Numbers up to nine should be typed as words, e.g., two as opposed to 2, but 10 not ten.
Mathematical notation must be clear within the text. Equations should be centred on the page. If equations are numbered, type the number in parentheses flush with the left margin. A marginal note should identify unusual symbols and Greek letters. If equations are too wide to fit in a single column, indicate appropriate breaks.
CITATION IN TEXT
Please ensure that every reference cited in the text is also present in the reference list (and vice versa). Any references cited in the abstract must be given in full. Unpublished results and personal communications are not recommended in the reference list, but may be mentioned in the text. If these references are included in the reference list they should follow the standard reference style of the journal and should include a substitution of the publication date with either ‘Unpublished results’ or ‘Personal communication’ Citation of a reference as ‘in press’ implies that the item has been accepted for publication.
Same as for the Australasian Marketing Journal and should follow the referencing style used by the American Psychological Association (APA).
As a minimum, the full URL should be given and the date when the reference was last accessed. Any further information, if known (DOI, author names, dates, reference to a source publication, etc.), should also be given. Web references can be listed separately (e.g., after the reference list) under a different heading if desired, or can be included in the reference list.
REFERENCES IN A SPECIAL ISSUE
Please ensure that the words ‘this issue’ are added to any references in the list (and any citations in the text) to other articles in the same Special Issue.
List: references should be arranged first alphabetically and then further sorted chronologically if necessary. More than one reference from the same author(s) in the same year must be identified by the letters “a”, “b”, “c”, etc., placed after the year of publication.
Reference to a journal publication:
Van der Geer, J., Hanraads, J. A. J., & Lupton, R. A. (2000). The art of writing a scientific article. Journal of Scientific Communications, 163, 51-59.
Reference to a book:
Strunk, W., Jr., & White, E. B. (1979). The elements of style. (3rd ed.). New York: Macmillan, (Chapter 4).
Reference to a chapter in an edited book:
Mettam, G. R., & Adams, L. B. (1994). How to prepare an electronic version of your article. In B. S. Jones, & R. Z. Smith (Eds.), Introduction to the electronic age (pp. 281-304). New York: E-Publishing Inc.