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Marketing the Brave

University of Stirling

2-5 July 2018


The 51st Academy of Marketing Conference challenges marketing scholars to be brave in both thought and deed through exploring insightful theoretic concepts, designing and employing rigorous research approaches and generating innovative solutions to bold issues such as: sustainable business practices, responsible consumption and marketplace inclusion. The marketing community will be able to provide an understanding of and offer explanations to the substantive post-Brexit issues for marketing, policy makers, and society at large. We invite scholars to be critical in discussing and debating these challenges in the welcoming environment of the University of Stirling.  The University of Stirling Management School holds a coveted place among the UK’s top 25 institutions for Business and Management (REF, 2014) and our stunning campus is home to students from over 120 countries.

Stirling is Scotland’s heritage capital, with a bustling modern city centre and a beautifully preserved Old Town. Visitors will be spoilt for choice in this compact and friendly city which boasts a 12th century castle as well as the National Wallace Monument that overlooks the scene of one of Scotland’s most notorious battle sites, Stirling Bridge. Loch Lomond and The Trossachs National Park is only 30 minutes from Stirling city centre as well as being close to both Edinburgh and Glasgow with direct road and rail networks.

The Battle of Stirling Bridge was famously won by William Wallace who was creative and lateral in his strategic thinking to overcome a much larger army. The theme of the conference imbues this spirit and we look forward to receiving papers that explore local versus global strategies and innovative approaches to understanding and engaging consumers, cultures and society.

Please note, all enquiries about the Conference should be emailed to

Click here to read more about the conference.


AASM Newsletter for July 2018.08.02
AASM Newsletter for September 2017.10.15
AASM Newsletter for October file 2017.11.10
Call for papers extended to 16 ... file 2017.11.10
AASM Newsletter for September 2017.10.15
AASM Newsletter for August 2017.08.28
AASM Newsletter for June 2017.08.16
51st Academy of Marketing Confe... file 2017.07.18
Call for Papers file 2017.05.15
AASM Newsletter for May file 2017.05.15
2018 ISMC in Singapore file 2017.05.15
Singapore file 2017.05.14
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