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The 2018 International Social Marketing Conference (ISMC) invites paper submissions for both the academic and industry/practitioner tracks. The theme of the conference is ‘Broadening Cultural Horizons in Social Marketing’, to highlight the unique challenges of behaviour change and to showcase successful social marketing interventions across the region. With cross cultural social marketing being an interdisciplinary construct, combined with emerging policy agendas, the opportunity now exists for social marketing to be positioned more strongly within this important discourse. The theme is both topical, but also diverse enough in nature to assist the linkage of multiple scholars and practitioners.


All submissions are to be uploaded via the EasyChair submission system. Please note that the EasyChair submission system requires you to create an account if you do not have an existing one. The EasyChair submission system also requires you to include a brief abstract for the online form when you upload and submit this paper. However, this abstract is not required in your paper submission.



For academic submissions:
Please direct queries to Co-Chair Prof Lynne Eagle and Ann-Marie Kennedy


For case study submissions:
Please direct queries to Dao Truong and Rachel Hay

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