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About The Conference


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The ISMC aims ​to bring together a community of professionals in the Asia-Pacific region across multiple disciplines including marketing, psychology, public health, policy change, geography, environmental sciences, economics, and sociology who are working in social change. The focus of ISMC is on understanding how we can influence people's health, environmental, and lifestyle behaviours, and the socio-cultural factors, policies, and structures that influence these behaviours, for greater societal wellbeing.


ISMC 2018 will have a general theme on ' Broadening cultural horizons in social marketing'. The focus is on bringing ideas on social change from around the Asia-Pacific into the social marketing community. Delegates are encouraged to submit papers and present case studies on any topic relevant to social marketing and social change. We particularly encourage papers that identify the unique challenges around behaviour and social change across the Asia-Pacific, and showcase successful social marketing interventions across the region.


A Gathering of Change Agents Advancing Social Good Through Marketing & Behaviour Change.