Skip to menu

Programme

Final Program

Please email ismc2018secretary@jcu.edu.au if you have any concerns about the program.

The presentations have been allocated to a 20 minute time slot with a 20 minute group question time at the end of the session.  This means you may choose to either present for 15 minutes and allow 5 minutes question time or a present for 20 minutes and direct questions to the group question time at the end of the session.  Please alert the session chair to your timing selection on arrival at your session.

Printable Programme available at this link  2018 ISMC Programme FINAL UPDATE 14 JULY 18.pdf   

Hard copy programmes will not be available at the conference, please print your programme prior to travelling to Singapore.

Time used in the Program is based on Singapore time

Day 1: Sunday 15th July 2018

Time

Session

8:00am

Registration

Venue: Block A - Entry to JCUS

8:45am

Welcome and Overview:  Dr Abhishek Bhati, JCU Singapore, Campus Dean
Venue: C2-15

8:50am

Welcome: Professor of Marketing, Lynne Eagle, College of Business, Law & Governance
Venue: C2-15

9:00am

Opening Address: Bruce Gosper, Australian High Commissioner to Singapore
Venue: C2-15

9:15am

Keynote Speaker: Bernard Harrison, Consultant Bernard Harrison & Friends

Venue: C2-15

9:45am

Questions and Discussion, Facilitated by Dr Abhishek Bhati

Venue: C2-15

9:55am

Keynote Speaker: Teo Ser Luck, Member of Parliament, Singapore

Venue: C2-15

10:25am

Questions and Discussion, Facilitated by Dr Abhishek Bhati

Venue: C2-15

10:35am

Morning Tea, Venue: State of the Tropics Pavilion

Session 1

Environment and sustainability

Session Chair: Ross Gordon

ROOM CHANGE

Advancing theory in social marketing
Session Chair: Carina Roemer

Special Session 1

ROOM CHANGE

Individual group community and/or organisational wellbeing

Session Chair: Amy Wilson

Creating and Accessing Value

Session Facilitator: Nicholas Goodwin

Venue

C2-15

A2-03

A2-04

A2-05

A2-06

11:00am

Aziemah Othman and Dr Robyn Ouschan
____________________
Australian advertising codes for posting alcohol messages on social media: What do young adults think?

 

Anna Kitunen, Di Robertson, Sharyn Rundle-Thiele and Julia Carins
____________________
Food choice decisions: An empirical investigation of the Motivation, Opportunity and Ability (MOA) framework

Ethics in Social Marketing

 

Facilitators: Krzysztof Kubacki, Lynne Eagle and Rachel Hay

 

 

 

Tennele Shields and Nicola Coalter
____________________
Red Flag Gambling Behaviours: A Public  Health Campaign

- Nicholas Goodwin -

____________________

- The role of Behaviour Centred Design in creating value to sustain impact of social marketing: evidence and experience from Indonesia, Timor-Leste and Bangladesh -

11:20am

Charvi Sharma, Thomas Vineeta and Asha Surendran
____________________
The Effectiveness of Public Information Advertisements among Young Adults in Singapore

Taylor Willmott and Sharyn Rundle-Thiele
____________________
Advancing social marketing: A reciprocal 4-step theory application process (TITE)

Khai T. Tran, Kirsten Robertson and Maree Thyne
____________________
Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam

- Lamberto Pinto -

____________________
- Creating value and sustaining impact in WASH: insights from the Partnership for Human Development program in Timor-Leste -

11:40am

Ross Gordon, Theresa Harada and Gordon Waitt
____________________
Familial-Energy Assemblages, energy efficiency, and making home
Tani Khara and Margaret Nowak
____________________
Exploring scepticism among young urban Indians towards ethical foods and ways to foster trust
Kathy Knox, Ali Ahani and Joy Parkinson
____________________
‘Make It Count’ 2018
 

12:00pm

 

Mehmet (Michael) Mehmet, Russell Roberts, Tahmid Nayeem, Sarah Hyde, Oliver Burmeister and Chris Maylea
____________________
Equally Well: A Consumer-Centric Implementation Model

Amy Wilson, Regan Mahoney, Callum Davies, Genevieve Pearce and Svetlana Bogomolova
____________________
Is health information in magazines really healthy?

 
12:20pm    

 

12:40pm

Questions and Discussion Questions and Discussion Questions and Discussion Questions and Discussion

Questions and Discussion

1:00pm

Lunch: Venue: Koi Garden       ISMC AGM / Board Meeting (Room C2-15)

2:00pm

AASM Special Session: A Regional Social Marketing Association for the Asia-Pacific Region?

- Facilitated by -
Joy Parkinson, Nadia Zainuddin, Ross Gordon

 

ALL CONFERENCE DELEGATES REQUESTED


Round Table Discussion - Proposal for a Regional Social Marketing Association

Venue: C2-04  ROOM CHANGE

3:00pm

Afternoon Tea, Venue: State of the Tropics Pavilion
Session 2 Special Session 3

Advancing theory in social marketing

Session Chair: Krzysztof Kubacki

Environment and sustainability

Session Chair: Lynne Eagle

Trans-disciplinary research in social change

Session Chair: Carolyn Loton

No Session
Venue C2-15 A2-03 A2-04 A2-05 A2-06

3:30pm

 

Critical Issues in Social Change in the Asia-Pacific
Chair: Ross Gordon

- Panel Members -

Nathaly Aya Pastrana

Greater social good for whom?  Advancing gender in social marketing.

Irma Martam

Domestic violence and gender equality social change programmes in Indonesia

Nicholas Deroose

Social activism and representing the LGBTIQ community in Singapore

Tom Carroll

Cultural and political challenges in public health change programmes across Asia

 

 

 

 

James Durl, Timo Dietrich and Krzysztof Kubacki
____________________
Evaluating the effectiveness of a brief versus a comprehensive alcohol social marketing program

Linda Brennan, Karen Klassen, Dang Nguyen, Shinyi Chin and Mike Reid
____________________
Engaging with young adults about nutrition using social media

Melanie Randle and Christine Metusela

____________________

Is there still a stigma associated with having a disability and what can marketers do to reduce it?

RESCHEDULED

 

3:50pm

Phill Sherring
____________________
'Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme

Nieke Monika Kulsum
____________________
Social Marketing Communication to reduce road traffic accident by changing behavior of young driver in Indonesia

Marwa Al Hinai and Mary Brennan
____________________
Religious References in Health Campaigns: Perceptions and Motives

4:10pm

Patricia David and Sharyn Rundle-Thiele
____________________
Behaviour or behavioural change?

Muhammad Abid Saleem, Lynne Eagle and David Low
____________________
Environmental values and eco-socially conscious consumer behavior: does spirituality say anything?

Oti Amankwah, Choong Weng Wai and Mohammed Abdul Hakim
____________________
Incorporating Social Marketing into the Healthcare Facilities Management in Ghana: A Proposed Framework

4:30pm   Lynne Eagle, Breda McCarthy and David Low
____________________
Winds of Change: A Study of the Acceptability of Renewable Energy in Regional
Carolyn Loton and Melissa Neal
____________________
Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative

4:50pm

Questions and Discussion

Questions and Discussion

Questions and Discussion

Questions and Discussion

5:00pm

Day 1 Wrap up,  Session Chair: Lynne Eagle

Venue: C2-15

5.45pm Bus leaves for the conference dinner - Pre-Dinner Drinks at Skysuites Equinox of Swissotel (6pm) -  Meet at Registration Desk

7:15pm for a
7:30pm start

Conference Dinner and Awards: Skysuites Equinox of Swissotel, The Stamford, Singapore (2 Stamford Road, Singapore)
Announcement of ISMC 2020 Host and Location:  Assoc Prof Ross Gordon and 2020 host

Dress: Smart Casual

 

Day 2: Monday 16th July 2018

Questions and Discussion

8:00am

Registration

Venue: Outside C2-15

8:45am

Welcome and Overview: Dr Abhishek Bhati, JCU Singapore, Campus Dean

Venue: C2-15

8:55am

Welcome: Assoc Prof. Ross Gordon, President, AASM
Venue: C2-15

9:00am

Keynote Speaker: Ms Marieke Bink, CEO, Cycling Without Age

Venue: C2-15

9:30am

Questions and Discussion, Facilitated by Prof Lynne Eagle

Venue: C2-15

9:40am

Keynote Speaker: Dr Choong Weng Wai, Universiti Teknologi Malaysia

Venue: C2-15

10:10am

Questions and Discussion, Facilitated by Prof Lynne Eagle

Venue: C2-15

10:30am

Morning Tea, Venue: Outside C2-15

 

Session 3

Special Session 4

Health and wellbeing

Session Chair: Lucy Nyundo

Non-mainstream communities and groups

Session Chair: Jodie Wrigley

Trans-disciplinary research in social change

Session Chair: Carina Roemer

Advancing Theory in Social Marketing

Virtual Session Chair: Rachel Hay

Venue

C2-15

A2-03

A2-04

A2-05

A2-06

11:00am

 

 

 

Synthesising Benchmarks and Planning Steps

 

Facilitator: Sharyn Rundle-Thiele

 

Rachel Peile, Mike Reid and Lisa Farrell
____________________
The family tension that is type 1 diabetes

Kathy Knox, Joy Parkinson and Ali Ahani
____________________
What are you waiting for? Young Adults’ obstacles to organ donation discussion

Nikki Harrison, Amy Wilson and Camille Short
____________________
How marketing may be used to increase the recruitment of Men in health research: A case study of the mensHealth Register in South Australia

 

11:20am

Zachary Anesbury, Danielle Talbot, Tim Bogomolov, Chanel Day and Svetlana Bogomolova
____________________
Comparing (user profiles) of apples with apples

Graham Ferguson and Sonia Dickinson-Delaporte
____________________
Recognition and adoption of idealised attractiveness types by boys: A developmental perspective

Hiep Cong Pham, Minh Nhat Nguyen, Irfan Ulhaq, Mathews Nkhoma and Linda Brennan
____________________
Transforming Cyber-Security Compliance: Gamification & Experiential Learning

 

11:40am

Mohsen Shams, Mehdi Layeghiasl, Janmohammad Malekzadeh and Mostafa Maleki
____________________
Using Social Marketing to Reduce Salt Intake: A field Trial in Iran

Jodie Kleinschafer, Felicity Small and Mona Nikidehaghani
____________________
Social marketing and the implementation of the National Disability Insurance Scheme

Nadia Zainuddin and Rory Mulcahy
____________________
Is perception reality in consumer dominant value creation?

RESCHEDULED

 

12:00pm

 

 

 

Attend Paper Sessions

Yoko Uryuhara
____________________
Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation

Margaret Faulkner, Cathy Nguyen and Leah McGeorge
____________________
Examining the relationship between charity touchpoints and monetary support

Nirmala Ika Kusumaningrum and Irma S. Martam
____________________
Upaya meningkatkan kesadaran laki-laki untuk melakukan konseling (male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation

RESCHEDULED

 
12:20pm

Lucy Nyundo, Lynne Eagle, David Low and Dickson Mwansa
____________________
The use of cannabis seeds as a natural contraceptive: A case of Zambia

 

Jodie Wrigley
____________________
Trust, transparency and some tricky conversations – navigating a successful partnership for a private sector social marketing campaign
Carina Roemer and Prof Sharyn Rundle-Thiele
____________________
Assessing written communication readability: Will the message be received?

Valerie Harwood and Nyssa Murray

____________________

Promoting Educational Futures with social marketing? The importance of culture and critique

12:40pm

 

Questions and Discussion

Questions and Discussion

 

Questions and Discussion

1:00pm

Lunch, Venue: Koi Garden

Session 4 Special Session 5

Innovative and new research methods in social marketing and social change research

Session Chair: Sharyn Rundle-Thiele

Transformative services and midstream social marketing

Session Chair: Carolyn Loton

No Session No Session
Venue C2-15 A2-03 A2-04 A2-05 A2-06

2:00pm

 

 

 

Macro Social Marketing


Facilitator: Joy Parkinson

 

Bo Pang, Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, James Durl, Matthew Gullo, Denni Arli and Jason Connor
____________________
Can serious games reduce excessive drinking intentions among Australian secondary school students?

Razlin Mansor and Sheau-Ting Low
____________________
What Role can Social Marketing Approach play to Improve Building Users Wellness? A Review and Discussion

   

2:20pm

Linda Brennan, Shinyi Chin and Mike Reid
____________________
It Takes a Village: Co-creation and Co-design for Social Media Health Promotion

Carolyn Loton, Justine Gowland-Ella, Jane Whatnall and Wendy Harris
____________________
Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years

2:40pm

Jeawon Kim, Kathy Knox, Samuel Hodgkins and Sharyn Rundle-Thiele
____________________
Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot

 

3:00pm

 

Questions and Discussion

Questions and Discussion

   

3:20pm

Afternoon Tea, Venue: Outside C2-15

Session 5 Doctoral Colloquium Preview Session

Innovative and new research methods in social marketing and social change research

Session Chair: Mehmet (Michael) Mehmet

Policy legislation and upstream social marketing

Session Chair: Joy Parkinson

No Session No Session
Venue C2-15 A2-03 A2-04 A2-05 A2-06
3:40pm

Carina Roemer and Prof. Sharyn Rundle-Thiele
____________________
From paddock to reef. Adopting social marketing to change on-farm management to improve water quality

Cuong Pham, Sharyn Rundle-Thiele, Julia Carins and Larissa Cahill
____________________
Applying a Systems Lens to Defence Evaluations
Sarah Forbes and Holly Birkett
____________________
The Social Ecological Model of Social Marketing Competition: An examination of Shared Parental Leave uptake
   
4:00pm Ryan Storr, Julia Carins and Sharyn Rundle-Thiele
____________________
Social marketing and the food environment: a multi-stream time-series intervention study
Mehmet (Michael) Mehmet, Peter Simmons and Rodney Clarke
____________________
Sharks, Social Sentiment and Science
Rory Mulcahy and Joy Parkinson
____________________
The importance of identifying macro level unintended consequences

4:20pm

Amy Wilson
____________________
How healthy habits grow: Expanding marketing empirical generalisations to physical activity
       
4:40pm Questions and Discussion Questions and Discussion Questions and Discussion  

5:00pm

Conference Close: Assoc Prof Ross Gordon, President AASM

Venue: C2-15

5:10 - 7:00pm

Post Conference Cocktail Function

Venue: Multi-Purpose Hall

Dress: Smart Casual

 

Day 3: Tuesday, 17th July 2018

Time

Doctoral Colloquium

8:30am

Registration

Venue: Outside C2-15

8:45am

Welcome and Overview:  Dr Abhishek Bhati, JCU Singapore, Campus Dean and Professor of Marketing, Lynne Eagle, JCU Australia

Doctoral Colloquium, Facilitators:  Assoc Professor Ross Gordon, Professor Lynne Eagle, Dr Svetlana Bogomolova, Dr Nadia Zainuddin, Dr Abhishek Bahti, Dr Choong Weng Wai

Venue: C2-15

9:00am - 10:30am

Carina Roemer and Prof. Sharyn Rundle-Thiele
____________________
From paddock to reef. Adopting social marketing to change on-farm management to improve water quality

Ryan Storr, Julia Carins and Sharyn Rundle-Thiele
____________________
Social marketing and the food environment: a multi-stream time-series intervention study
Amy Wilson and Svetlana Bogomolova, Cathy
Nguyen, Timothy Olds and Byron Sharp
____________________
How healthy habits grow: Expanding marketing empirical generalisations to physical activity

10:30am

Supervision and Supervisors including Conflict Resolution
- Prof Lynne Eagle -

10:45am

The Publication Game
- Dr Nadia Zainuddin -

11:00am

Identifying a Topic
- Dr Svetlana Bogomolova -

11:15am

Research Ontology and Epistemology

- Assoc Prof Ross Gordon -

11:30am

Issues with Research Methodology

- Assoc Prof Ross Gordon -

11:45am

Contemplating Commencing a PhD? Career Pathways Info Session

 - Dr Abhishek Bhati -

12:00pm

Research Round Robin

Supervision and Supervisors including Conflict Resolution
- Prof Lynne Eagle -

Issues with Research Methodology

- Assoc Prof Ross Gordon -

The Publication Game
- Dr Nadia Zainuddin -
Theorising
- Dr Svetlana Bogomolova -

Research Ontology and Epistemology

- Assoc Prof Ross Gordon -

Contemplating Commencing a PhD? Career Pathways Info Session

 - Dr Abhishek Bhati -

12:20pm

Questions and Discussion

- All Facilitators -

12:30pm

Doctoral Colloquium Close
Venue:  C2-15

  Optional Walking Tour: Guided walking tour of historical district www.visitsingapore.com/walking-tour/
Up