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Call For Papers


The 2018 International Social Marketing Conference (ISMC) invites paper submissions for both the academic and industry/practitioner tracks. The general theme of the conference is ‘Broadening Cultural Horizons in Social Marketing’. The focus is on bringing ideas on social change from around the Asia-Pacific into the social marketing community. Delegates are encouraged to submit academic and practitioner papers on any topic relevant to social marketing and social change. We particularly encourage papers that identify the unique challenges around behaviour and social change across the Asia-Pacific, and showcase successful social marketing interventions across the region.


All submissions are to be uploaded via the EasyChair submission system. Please note that the EasyChair submission system requires you to create an account if you do not have an existing one. The EasyChair submission system also requires you to include a brief abstract for the online form when you upload and submit this paper. However, this abstract is not required in your paper submission.


For academic submissions:
Please direct queries to Co-Chair Prof Lynne Eagle and Ann-Marie Kennedy


For practitioner/industry submissions:
Please direct queries to Dao Truong and Rachel Hay



Event: Date:
Call for Papers 15 June 2017
Call for Reviewers 24 July 2017
Submissions Due Extended to 16 February 2018
Final Papers 30 April 2018
Conference 15-16 July 2018
Doctoral Colloquium 17 July 2018